About Us

About Aaron's Baits

What is that one bait you always want in your tackle box? #itsaaronsbaits

Aaron's Baits was founded by three outdoor-loving MBA students and an avid pro fisherman. What started out as an MBA capstone project quickly evolved into a full-fledged swimbait business. 

We believe we've perfected our softbait formulas that strike the perfect balance between realistic bait performance and extended durability. Our customers rave about how many fish they can catch with the same bait. 

Our goal is to bring you the best performing fishing baits and lures while keeping firm on quality. Our baits are made in the U.S.A. and we support U.S. based business partners as well. Our commitment to quality, honesty, and customer service continue to fuel our unprecedented growth for which we are grateful.


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